I was tasked with redesigning a logo for Power Up: For Climate Solutions. The client wanted the design to invoke positivity, trustworthiness, and simplicity. Her current logo (shown above) used dark colors and had a lot of busy visual elements. I knew I wanted to revamp and brighten the color palette and strip the logo down to basic shapes that expressed her mission statement. 

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My sketch phase began with various potential forms, some using isolated and updated version of the windmill, sun, leaf, and wind imagery from the original logo. I then narrowed down to three final designs and color palettes that I fleshed out and delivered to the client.